Australians Are Watching More Paramount+ Than Ever, New JustWatch Data Reveals

JustWatch has released its Q1 2026 streaming market share figures for Australia, showing that while Netflix remains the country’s most popular streaming service, Paramount+ has made the biggest gains over the past year.

Based on more than 4.7 million streaming interactions in Australia between January and March 2026, Netflix finished the quarter with a 20% market share, narrowly ahead of Prime Video at 19%.

Disney+ sits comfortably in third place with 17%, followed by Stan at 10%, while Paramount+ rounds out the top five with 9%. BINGE holds 8% of the market, Apple TV+ accounts for 7%, 7plus accounts for 4%, HBO Max accounts for 1%, and all other services combine for the remaining 5%.

While the top of the market remains relatively unchanged, Paramount+ was the standout change here year-over-year, growing by two percentage points to reach 9% market share. Stan was the only other major platform to post annual growth, increasing by one percentage point to finish Q1 at 10%.

Netflix and Prime Video continue to dominate Australia’s streaming landscape, with the two services accounting for 39% of all streaming interest tracked by JustWatch.

The arrival of HBO Max in Australia is also reflected in the figures, debuting with a 1% share by the end of March.

These results are based on user activity across JustWatch, including clicks on streaming offers, watchlists, and title interactions, providing a snapshot of how Australians engage with streaming services throughout the year.

What do you think? Are you subscribed to more streaming services than ever, or are you starting to cut back? Let me know in the comments below.