Fortress Launches Creative Studio Focused On Gaming Culture

Fortress has announced the launch of ‘Fortress Creative Studio.’ This new production agency aims to “help brands, publishers and rights holders connect with audiences through games culture.”

This studio, as an evolution, will be built on the in-house creative team that supports both the Melbourne and Sydney Fortress ventures.

Fortress has said this expansion is coming as “gaming continues to grow as a mainstream cultural interest.” They cite the 2025 ‘Australia Plays’ report, which found that 82% of Australians engage with games, and the company believes this shift has created demand for brands to engage with “gaming audiences in more authentic ways.”

The new division will be led by Gavin McDonough as Chief Commercial Officer, with Chris Stewart heading Games Strategy & Broadcast. Fortress says the studio has already worked on campaigns connecting sporting organisations, major brands and game publishers with gaming communities through content and live experiences.