I’m assuming this video will play in the opening of the game’s credits like the Marvel-like intro sequence it is. Having people sit through this loading screen coming into the next-gen every time they want to play is backwards from the marketing we’ve had about the future of gaming. 

As Eric Lempel, Senior Vice President and Head of Global Marketing at SIE explain to GamesIndustry.biz in an interview:

“You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.”

This will include a new ‘PlayStation Studios’ logo that will appear on videogame box art as well. 

If you wonder about the Marvel inspiration, they’re not hiding it at Sony as Lindel explained.

“One of our biggest games of all time has a Marvel character in it with Spider-Man. But this is really about doing something specific for our games and our industry.”

Lindel also went on to explain how in the future the logo could be tallied for specific franchises. 

“The cinematic you’ve seen is the one that has multiple games in it. But over time, as we introduce well-established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play… There’s a lot we can do that we’re really excited about.”

An example of this would be if we’re playing a new Uncharted game, there’s a rich history of characters and moments to feature in the logo there. However, currently, PlayStation is invested in a lot of new franchises which includes Horizon: Zero Dawn and the upcoming Ghost of Tsushima. 

Let us know what you think of the video and updated brand name in the comments below.