An interesting partnership has been announced between Tubi and TikTok. The two companies have collaborated to create a space for creators to develop original shows for Tubi.

The project is being called the ‘Creatorverse Incubator,’ and the creator shows will premiere exclusively on Tubi. As for what kinds of shows the creators will be working on, the press release states that select creators will work on original series spanning a variety of genres and both scripted and unscripted formats.

Rich Bloom, General Manager of Creator Programs and Executive Vice President of Business Development at Tubi, said:

“TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”

While Dawn Yang, Global Head of Entertainment Partnerships at TikTok, said:

“Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories, and turn their creativity into lasting impact.”

What do you think of this partnership to bring more original content to Tubi? Are there any creators you’d love to see get the spotlight from this program? Let me know in the comments section below.