After some rumours earlier last week that Netflix may be looking to take a step into the gaming market, they’ve now confirmed this, and it all starts with mobile gaming.
In a letter to investors this morning, the company said they’re “in the early stages of further expanding into games.” This comes after their past efforts around interactive tv/games, including Black Mirror Bandersnatch and the previously released Stranger Things games.
Netflix is planning to offer games as part of the Netflix subscription for no additional cost.
“Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
How exactly this would work is yet to be revealed, but if Netflix plans to step into the mobile market first, it may simply be an additional section added to the Netflix app on your mobile phone.
Last week it was confirmed that Netflix had hired Mike Verdu as Vice President of their game development wing. Verdu has previously worked at Facebook and, before that, EA, Zynga and even Atari.
What do you think of Netflix moving into the gaming space? What Netflix properties would you like to see get the video game treatment? Let me know in the comments section below.