Umbrella Entertainment Rebrands with New Name and Logo

Distributor of some of the best physical film releases in Australia, Umbrella Entertainment, has announced they’re dropping ‘entertainment.’ And I mean that in a literal way, not a figurative one; they’re just going to be known as Umbrella from now on.

On their Instagram post sharing the news, Umbrella said that this isn’t just a simple log and name update:

“As we expand our horizons, we remain focused on our dedication to Australian and New Zealand cinema, to the filmmakers whose stories we champion, and to the fans who share our passion.”

 

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A post shared by Umbrella (@umbrellaentertainment)

Personally, I love the updated logo and name, as I’ve always just referred to them as Umbrella. The matching tone of their website now has a grunge feel, similar to that of many of the films they publish, with a hint of the Australian and New Zealand edge.

Let me know what you think in the comments section below.